The CAI’s Content Credentials are a free, open-source tool that serve as a digital “nutrition label.” Content Credentials can show information such as name, date, the tools used to create an image and any edits made to that image. Express is an all-in-one content creation app that makes it fast, easy and fun to design and share standout social media posts, videos, images, PDFs, flyers, logos and more.īecause Firefly has the CAI’s Content Credentials on by default, every image created in Bard using Firefly will have transparency built in. The integration of Firefly with Bard by Google will bring Adobe’s ethically developed image creation and editing capabilities to millions of Google users who will be able to modify the images in Express and use them to create standout content with inspiration from Express’s beautiful, high-quality collection of templates, fonts, Stock images and assets. “This milestone demonstrates the importance of restoring trust online and incredible momentum behind the Content Authenticity Initiative solution across every vertical and industry,” said Rao. ![]() With the emergence of generative AI, Content Credentials serve an essential role in ensuring people know whether a piece of content was created by a human, AI-generated or AI-edited. They join a broad mix of tech and media companies, camera manufacturers, creative professionals, researchers, NGOs and many others. The CAI, which was founded by Adobe, has exceeded a significant milestone, surpassing 1,000 members with new additions to its global coalition including Universal Music Group (UMG), Stability AI and Spawning.ai. “Content Credentials will enable creators to tell their stories authentically, while providing easy-to-use tools to verify how a piece of content was created and modified.” “At this critical moment in history, as generative AI becomes more powerful and prevalent than ever, people need a way to tell what’s behind the content they’re consuming,” said Dana Rao, General Counsel and Chief Trust Officer at Adobe. ![]() The integration of Firefly across Adobe Experience Cloud applications will allow marketing organizations to use Firefly to accelerate their content supply chain production. Enterprise businesses will be able to train Firefly with their own creative collateral in order to generate content in the company’s brand language. Firefly’s first model is trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired. “We're thrilled to partner with Adobe Firefly, giving our users the power to bring their creative ideas to life, quickly and easily – directly in Bard.”įirefly is the most differentiated generative AI service that generates commercially viable, professional quality content, and is designed to be embedded directly into creators’ workflows both in Adobe’s own applications and now in Bard by Google. “Generative AI has captured the world’s attention and changed how we think about collaboration and productivity,” said Sissie Hsiao, Vice President and GM of Assistant and Bard at Google. “We’re empowering millions more people to use Firefly for creative inspiration and design and share standout content with Adobe Express through this integration with Bard by Google.” “The incredible response to our Adobe Firefly beta demonstrates the power and potential of generative AI to inspire more people to create and the strong demand for a creator-centric, commercially viable approach,” said Ely Greenfield, CTO, Digital Media at Adobe. ![]() This partnership will deliver creator-focused generative AI to millions more people. Adobe will use the Content Authenticity Initiative’s (CAI) open-source Content Credentials technology to bring transparency to images generated through this integration. With the new Bard by Google integration, users at all skill levels will be able to describe their vision to Bard in their own words to create Firefly generated images directly in Bard and then modify and use them to create designs via Express.Īdobe and Google are approaching this partnership through a creator-focused lens. In the coming months, Firefly will become the premier generative AI partner for Bard, powering and highlighting text-to-image capabilities. View the full release here: Īdobe and Google are partnering to bring Firefly to Bard, Google’s experimental conversational AI service, with the ability to continue the creative journey further in Adobe Express.
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